4Life Direct

4Life Direct is an innovative insurance intermediary selling a wide range of products throughout Poland from their call centre in Warsaw. They are unique in being able to use television, telephone and the internet to market their products to all sectors of the Polish market and are recognized as the market leader in their field.

4LifeDirect recently launched their flagship product, the Moi Bliscy Plan, via a nationwide television campaign. Underwritten by Red Sands Life, the policy offers guaranteed life cover without medical examination for men and women up to age 85. The commercial offers a broad TV audience the opportunity of purchasing affordable life assurance directly over the phone from the convenience of their own home. This approach was pioneered by Clientele Life in South Africa and 4Life Direct is a joint partnership with the original founders of this very successful company, part of the Hollard Insurance Group.

4Life Direct is authorised and regulated by the Polish Financial Services Regulator (KNF) and is a member of the Polish Insurance Intermediary Association.

For more information, go to www.4lifedirect.pl